AdWords for e-Commerce
Do you sell on the Internet? Are you looking for short-term results? Do you want to analyse the market where you will operate? Would you like to know which products will sell better?
Check out our AdWords for e-Commerce service!
Who can benefit from this service?
- Online shops
- Dynamically changing offers
- Stores with a large quantity of products
- Companies with a national scope
Why does Exelmedia make the difference?
- Advertise using all Google AdWords advertising tools.
- Google Search campaign.
- Google Display campaign.
- Google Shopping campaign.
- Acquisition of new customers from the whole country.
- Increase your online store’s conversion rate!
Google Adwords for e-Commerce
- Customised campaign according to your needs
- You set your budget limit
- Remarketing Tags
- Google Analytics included
- Monthly campaign reports
- Minimum budget in AdWords: 200 £ / month
Google AdWords services for e-Commerce
Google AdWords is the ideal solution for any type of online store. Thanks to the many possibilities of this advertising system, we can promote your business by using text or image ads that present your products directly into the Search network results.
Moreover, you can also advertise your company in the Display network, which includes millions of websites all over the Internet.
You can also increase the user’s interest in your company by advertising your services or products in Gmail or YouTube.
Would you like to know more about our Google AdWords services? Below you will find a short description of each one. If you prefer to talk in person, then call us and our specialists will be pleased to assist you.
Google AdWords ads for e-Commerce
Google Shopping for Google Search Network
Product Listing Ads (PLA) is a shopping campaign for online stores, which allows you to advertise your product inventory directly in the Google Search Network. Users searching for products on the Internet will see an ad that contains your company’s name, a picture of your product, its name and its price.
Google Shopping for Google Display Network
This advertising campaign will display pictures of your products in different sites that belong to Google’s Advertising Network, including YouTube, Blogger, several forums and lots of news sites.
The main advantage of this campaign is that the displayed ad is related to the context of the site. When combining it with remarketing, your conversion probabilities will significantly increase.
Google Search Network
Google Search Network is an advertising network that receives millions of visits per day, allowing you to find thousands of potential customers for your business. It displays text ads in response to a user’s query, which are commonly known as ‘sponsored links‘.
This network also covers all the Google Partners that use its search engine on their sites.
Google Display Network
Google Display Network is an advertising network that displays graphical ads. The ads are displayed in thematically related websites that the system automatically matches with them.
Advertising on sites related to your business activity will significantly increase your sales and the user’s interest in your products or services.
Video campaigns in YouTube and other sites that display videos from YouTube are an excellent advertising tool that will definitely increase the visibility of your online store.
YouTube is the second largest search engine (right after Google), so your ads will reach a huge group of people eager to watch audiovisual content. It is your chance to gain popularity and lots of potential buyers!
Gmail Sponsored Promotions is a direct mailing campaign that advertises your business into the Gmail user’s inbox. It is a customised campaign designed to target only a specific audience, in order to reach only people potentially interested in your offer.
This campaign will help you to:
- Build brand awareness
- Increase your customer’s interest and loyalty
- Generate immediate direct sales
- Use the ‘click-to-expand‘ system and take advantage of all the available space to advertise your products or services
How do we measure the effectiveness of our AdWords campaigns for e-Commerce?
The best way to evaluate the effectiveness of an AdWords campaign is to measure the achieved goals and conversions using Google Analytics. It is important to remember that the number of conversions also depends on the quality of your online store’s landing page. For this reason, it is essential to have an excellent campaign optimization strategy.
The global Internet market is dominated by Google's search engines, and the current tendency suggests that their dominant position will unlikely change in the future. Google Search has an average market share of 90%, reaching the 95% in some cases. Nowadays, Google displays text ads, product ads, images and maps along with the natural search results, which considerably reduces the chance that the user will pay attention to the natural results in the first place.
Precisely for this reason it is so important to have an effective Google AdWords advertising campaign.
The main benefits of these advertising campaigns are: fast short-tem results, the possibility of mapping out the specific area of action, a flexible and readjustable budget and the elastic duration of the campaign.
Thanks to our Google AdWords campaigns you will be able to scout the market very quickly, find new keywords that sell, and promote your business with text, image and video ads.
AdWords Certified Specialists
While we take care of your AdWords campaign, you can use the time you save to continue developing and improving your business. Moreover, with our broad experience in the field, you will be safe from novice mistakes, which affect your campaign budget drastically.
AdWords Campaign Management
Our Google AdWords Certified specialists keep highly accurate control over the different variables involved in an advertising campaign: budget adjustment, selection of keywords, text ads, landing pages, etc., in order to increase the quality of your campaign and obtain lower rates per click.
AdWords Revenue Management
Thanks to our Google AdWords campaigns the sales of your products will be maximised, as well as your ROI (Return on Investment).