How do I enter into Google AdWords’ world of digital advertising?
Just log in to Google AdWords, and after a few clicks more your customer account will be ready. Don’t worry, Google will not hinder this process at all, since they earn money from each click your ad receives.
The whole configuration of an AdWords campaign can be carried out successfully following these 5 steps:
SET YOUR STRATEGY
- What is the main goal of your campaign?
- Are you going to promote your brand, a product or a service?
- Is it a business website, an online store or a blog?
- Which keywords would you like to associate with your campaign?
- Is your landing page relevant to your ad?
- Do you know how to write an appealing ad?
DESIGN YOUR STRUCTURE
Each AdWords campaign should follow this structure:
AdWords Account > Campaign > Ad Groups > Keywords
It is very important to establish a clear division among all the elements of your campaign. Good organisation will help you to avoid further mistakes that may affect your budget and your campaign’s effectiveness.
DEVELOP YOUR ADVERTISING TEXTS
A common mistake among beginners is their lack of attention to the writing style of their ads. Carefully chosen words can have a big impact on your click-through rate (CTR) and reduce your total costs.
CUSTOMISE YOUR LANDING PAGE
Most people tend to underestimate the importance of the landing page. Landing pages with a poor-quality design will work against your campaign’s effectiveness, making you lose a large portion of your potential customers.
OPTIMISATION OF YOUR CAMPAIGN
Each campaign is different and must be approached individually. Since the digital market is constantly changing, it is essential to pay attention to your competitors’ moves and to the new trends that may appear. You should at least be analysing the following indicators: CTR, CPC, number of clicks, and number of conversions.
Moreover, your first assumptions may prove to be wrong, which means that you will have to rearrange the campaign until you find the right combination. Fortunately for you, we are in your corner!